Lead Generation Posts

E-Commerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an e‑commerce business, your [...]

By: Billy Dunne | December 21, 2022

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E-Commerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

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Lead Generation

Expert Tips to Crush Your Lead Generation Strategy

Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]

By: Matt Bowen | November 11, 2022

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E-Commerce

What Are Micro Conversions in Google Ads?

Micro Conversions is a buzzword that gets thrown around a lot in digital marketing. To be precise, a conversion happens when a website visitor performs [...]

By: Matt Bowen | August 24, 2022

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E-Commerce

The Google Ads Shift to Performance Max: What You Need To Know

In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]

By: Pete Luciano & Chris Borg | August 22, 2022

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Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

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