AI Posts

AI

How Web Agents Are Redefining the Path to Purchase

For years, the path to purchase has run through a predictable set of steps: search, click, land on a website, convert. That path is starting [...]

By: Gavin Flynn | July 29, 2026

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AI

What It Really Takes to Win Organic Visibility in an AI Search World

Search hasn’t been replaced. It’s evolved — again. Every few years, the industry declares that SEO is dead, only to watch it reinvent itself. Mobile-first [...]

By: Nick Tursi | July 22, 2026

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AI

Performance Max Can Auto-Generate Videos From Your Assets: Here’s What Advertisers Should Know

If you’re running Performance Max campaigns without video assets, Google may still create video ads for your campaign. That part is not new. Performance Max [...]

By: Elisabeth Lageson | May 22, 2026

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AI

Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing

Klaviyo’s Anthropic Integration Signals a New Era for Email Marketing For brands and agencies already managing complex lifecycle marketing programs, Klaviyo’s latest announcement just made [...]

By: Rachel Cahill | May 11, 2026

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AI

Discovering What’s Possible at POSSIBLE: All Things AI

From left to right: Head of Channel Partner Sales, Microsoft Advertising; David Johnson, Chief Product Officer at Logical Position; Kevin Brunner, SVP of Sales at [...]

By: David Johnson | May 1, 2026

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AI

ChatGPT Ads: The Next Big Marketing Platform

Last Friday (1/16), OpenAI confirmed what many marketers have been anticipating: in-platform advertisements are coming to ChatGPT. While the rollout will begin cautiously, limited to [...]

By: Lindsey Stier | January 22, 2026

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