Local SEO
Local SEO: What It Is and How To Get Started
Visibility isn’t just about being online. It’s about being seen by the right people at the right time. For local businesses, that means showing up [...]
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Meta
5 Costly Meta Ad Mistakes We See Every Day (And How to Fix Them)
After auditing hundreds of Meta ad accounts, we’ve noticed the same performance-sinking mistakes showing repeatedly. Worse yet, all of these issues can be avoided with [...]
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AI
Understanding How Advertising on Amazon Works
The Amazon advertising ecosystem is a dynamic force, projected to surpass $94 billion by 2026. This platform is undeniably central to the ecommerce sphere, commanding [...]
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Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Dynamic Product Ads
Hot Take: Stop Making DPAs Your Entire Meta Strategy
Turns out this might be a hot take in the advertising world: Dynamic Product Ads (DPAs) are overrated as a primary strategy. Do DPAs have [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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