Google Analytics
How To Add Users to Your Google Analytics (GA4) Property
Whether you signed up for PPC services, SEO services, or an omni-channel campaign; our teams will likely need access to certain marketing platforms such as [...]
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Paid Social
Audience Testing Philosophy & Framework
In digital advertising, every dollar has a job to do. For brands spending less than $10,000 per month on paid media, that job often comes [...]
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AI
Why The Launch of ChatGPT Atlas is a Big Deal For Businesses
OpenAI just announced the launch of its new web browser, ChatGPT Atlas, described as a browser built ‘with ChatGPT at its core.’ While browsers may [...]
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Email Marketing
Choosing an Email Marketing Platform That Scales With You
Most businesses know by now that email is one of the best marketing channels for achieving a high return on investment. But with dozens of [...]
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Paid Social
What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4
After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]
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Amazon Advertising
Getting Your Amazon Strategy Ready for the Holidays
Every year, the holiday shopping frenzy starts earlier and grows larger, making it the most critical sales period for Amazon sellers. The convenience of online [...]
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