AI
Leveraging AI: How AI Can Support Content Creation & Workflows
Content creators face ever-growing demands for speed, quality, and scale. Artificial intelligence is now a practical, widely used tool that enhances human creativity by streamlining [...]
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Cyber Five
Cyber Week 2025 Recap: How Brands Won in a More Competitive Market
Now that BFCM is behind us, let’s zoom out on what we observed across our client portfolio, within the broader digital advertising ecosystem, and in [...]
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Meta
Why Meta Ads Belong in Your B2B Gameplan
It’s easy for B2B marketers to think they’re marketing to companies, when in truth, they’re marketing to people who are decision-makers, influencers, and buyers who [...]
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Google Ads
The Expert Google Ads Grader
For 15 years, Logical Position has analyzed over 55,000 Google Ads accounts across every industry imaginable. We’ve seen what success looks like, what failure feels [...]
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PMax Targeting: The Good, Better, Best
Performance Max (PMax) campaigns are one of Google’s most automated—and misunderstood—campaign types. They’re designed to use Google’s full inventory and machine learning to find conversions [...]
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Google Ads
What is PPC? Pay-Per-Click Advertising Basics
What is PPC? Pay-per-click (PPC) advertising gives businesses the power to reach people who are already showing interest in what they offer. By targeting users [...]
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