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Any marketing campaign has an obvious objective; to expand a businesses’ success by bringing in more clientele. The majority of businesses have a specific demographic they’re looking to target based on factors such as age, gender, household size/income, and general interests. When you give Facebook a marketing budget, this determines how many people will see […]Read More
What Is White Hat SEO? If you have a business website, chances are you’ve heard the terms “white hat SEO” and “black hat SEO.” But what exactly do these terms mean? Businesses that practice white hat SEO are making an effort to follow Google’s base guidelines, essentially following the “laws” of the internet. Businesses that […]Read More
As you begin to delve deep into the world of Facebook advertising, you’ll eventually have to familiarize yourself with Facebook Pixel. Failing to understand this tool will ultimately result in a campaign that doesn’t see anything close to the results it could otherwise generate. With the success of your business in mind, we created a […]Read More
PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, but for the clicks it receives. Business owners will set the maximum amount they’re willing to pay for each click received, and the highest bidder ultimately takes the top spot. […]Read More
If you own a small business, we can’t overstate how important it is for you to create a Facebook page for it. This isn’t your own personal profile, of course, but a page that’s open to the public and gives valuable insight regarding how your company works. There are a variety of reasons that your […]Read More