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How Important Is Google My Business for Local Business?

Google My Business is a tool Google provides to help businesses and organizations manage their online presence. Benefitting customers and companies alike, it helps customers find your business, allows interaction between company and consumer, and allows businesses to verify, edit, and update their information. It’s essential for companies, especially local businesses, to focus on their […]Read More

Expert Tips To Increase Email Marketing ROI

There are many ways to market a business. Now more than ever, a focus on digital marketing methods is essential for a business to thrive. One of the ways to see results in digital marketing efforts is to invest in email marketing. Email marketing is a great way to connect with customers and help new […]Read More

Integrating Email Marketing With Your Social Media Efforts

Business is constantly changing. Running a successful business means keeping up with and adapting to rapidly shifting times. There is more emphasis now than ever before on the digital model. Between the convenience of online business for consumers and the growing difficulties with brick-and-mortar locations, more businesses are choosing to focus their marketing efforts on […]Read More

We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing

The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal life. Since the first stay-at-home orders started in mid-March, the United States has endured widespread business closures, mass layoffs, and unprecedented uncertainty in consumer markets. Some months later, certain regions […]Read More

Understanding Your Audience Through Email Marketing

What is a Target Audience? Email marketing continues to be one of the strongest forms of digital advertising today. Businesses gain a higher return on income (ROI) through high-quality emails than through any other marketing channel. The reason for this is that email marketing is a personal experience, and it doesn’t require a search query […]Read More