Things might slow down in the world of e-commerce during the sunny season, but that just means it’s the perfect time to plot your comeback story. Whether you’re lounging lakeside or powering through in the office, here are a few ways to ride the wave into Q4 domination. Let’s dive in! 🌊🔥📊
📣 Something We Know You’ll Love
Mark your calendar! LP Connect returns to Portland on Thursday, August 14, 2025—and you’re invited (for FREE).
Join us for a full day of keynotes, panels, demos, and strategy deep-dives designed to help you level up your marketing game. You’ll rub elbows with top platform partners, industry pros, and your LP team—all under one roof.
🎤 Keynotes from Microsoft + MNTN
💡 Live strategy sessions with Triple Whale + Feedonomics
🤝 One-on-one networking with LP Team + referral partners
👉 Space is limited—pre-register now to lock in your spot!
Got something you want us to cover? Tell us here.
👍 What We’re Recommending
Here are some items to can add to your summer to-do list:
✅ Look back to leap forward.
Use the Wayback Machine to review your best promotions from the past and measure them against the competition of the time, as well as current competition.
✅ Explore your Search Term Reports.
These reports can highlight keywords like “sale,” “Prime Day,” or “clearance,” revealing what customers are looking for—even during slower months.
✅ Analyze Auction Insights.
Find out who your main competitors are in Google Ads and how they’re performing over time. Use this data to prepare for a last-minute promotional push if needed, and be ready to pivot if a new promotion is needed.
✅ Piggyback on Prime Day.
Whether or not you sell on Amazon, there’s a massive uptick in buying behavior around Prime Day. This is great time to test a new promotion of your own and ride the wave.
📚 What We’re Reading
“Amazon PPC vs. Amazon SEO: Why Your Business Needs Both”
As Prime Day approaches, Amazon sellers have a significant opportunity to boost visibility and drive sales—but only if their strategy is well-defined. This recent blog post breaks down why combining Amazon PPC and SEO is crucial for maximizing success on the platform. Here are three key takeaways:
✅ Use PPC for Immediate Visibility
Sponsored ads (like Sponsored Products and Sponsored Brands) help you rise to the top of Amazon search results fast—especially useful during Prime Day traffic surges.
✅ Optimize Listings for Long-Term Growth
Strong SEO—through keyword-rich titles, clear bullet points, compelling images, and backend search terms—boosts organic rankings and conversions without additional ad spend.
✅ PPC + SEO = More Than the Sum of Their Parts
Running both strategies in tandem creates a feedback loop. PPC sales drive organic rankings, and optimized listings improve ad performance—making every marketing dollar go further.
Ready to get the most out of Prime Day? We can help you build a strategy that leverages both PPC and SEO to dominate Amazon’s search results before, during, and after the big day.
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