Award Winning Campaign
LP earned a Gold Stevie for Achievement in AI-Powered Marketing at the American Business Awards for the results demonstrated in this case study.
Overview
Cushion Lab is a direct-to-consumer brand specializing in ergonomically designed comfort products, including seat cushions and pillows engineered to improve posture, reduce pain, and enhance everyday well-being. Known for blending scientific design with premium materials, the brand focuses on delivering high-performance solutions for work, travel, and relaxation. With a strong emphasis on innovation and customer experience, Cushion Lab has built a loyal customer base by addressing modern comfort needs across a variety of lifestyles—from office professionals to frequent travelers and gamers.
The Problem
Cushion Lab’s growth had begun to plateau as its marketing approach faced three core challenges: creative fatigue from overused assets, audience saturation that limited the ability to reach new high-value customers, and a lack of scalable testing infrastructure to efficiently generate and validate new ideas. While existing campaigns continued to perform, they were no longer driving incremental growth, making it difficult to expand reach or unlock new demand. To move forward, the brand needed to evolve beyond incremental optimization toward a more scalable, full-funnel strategy that consistently introduces fresh concepts and engages untapped audiences.
Strategy
To overcome stagnation and unlock scalable growth, Cushion Lab implemented a cross-channel, AI-powered strategy built around four key pillars:
Creative Development
Identified top-performing products, messaging angles, and emerging audience trends with AI. This insight-led approach guided production of tailored content—such as travel and gaming use cases—while automated enhancements resized and adapted assets across placements to maximize performance.
Audience Expansion
The team moved beyond saturated audiences by leveraging data-driven insights to identify and engage high-value segments. Creative was aligned to each audience’s specific needs and behaviors, enabling more personalized messaging and improving the effectiveness of prospecting efforts.
Demand Generation
Leveraged YouTube as a full-funnel acquisition engine through the transition to Demand Gen campaigns. This preserved existing performance while unlocking advanced automation, smarter targeting, and real-time optimization. An always-on testing framework enabled rapid iteration, allowing the team to continuously validate and scale top-performing concepts.
Pinterest Discovery
Pinterest served as a complementary discovery channel, helping Cushion Lab reach net-new audiences earlier in their journey. Visually driven creative and intent-based targeting supported upper-funnel engagement, while ongoing testing and creative iteration ensured the channel delivered incremental reach and demand.
The approach led to a diversified, insight-driven strategy that balanced creative innovation, audience expansion, and platform-specific strengths to drive sustained performance.
Results
Since the beginning of 2024, Cushion Lab’s YouTube program and Pinterest campaigns have transitioned from incremental gains to scalable growth.
+36%
Revenue
Demand gen & search campaigns
5x
Return on Ad Spend
Increased by 4.09% YoY
7x
Return on Ad Spend
Up 8% in YoY comparisons
+14%
Revenue
Path to purchase insights
+167%
Clicks
Across demand generation efforts
+12%
Purchases
Impressions up 4%
As a result, YouTube and Pinterest now operate as acquisition channels, supporting long-term revenue growth while reducing reliance on saturated audiences and legacy tactics.
Sustained Outcomes Achieved
By going beyond channel-specific optimizations into full-funnel demand strategy, Cushion Lab has built a durable growth engine that continues to scale. The integration of AI-driven creative insights, ongoing testing infrastructure, and platform diversification have enabled the brand to introduce fresh messaging, reach new high-value audiences, and maintain performance gains.
