Every holiday season brings a flood of marketing headlines. For business owners and marketing leaders, the real question is more practical.
How do you take what actually worked and apply it moving forward?
Turkey 5 2025, the period from Thanksgiving through Cyber Monday, provided clear answers. By examining performance across thousands of e-commerce businesses during the most competitive shopping window of the year, Logical Position uncovered a meaningful shift in how customers discover brands, make decisions, and complete purchases.
The takeaway matters for any business investing in digital marketing. The traditional sales funnel no longer reflects how customers buy today. The path to purchase has shortened significantly, and brands that continue to market as if nothing has changed will struggle to keep pace.
What LP Saw Across Real Businesses, Not Just Headlines
During Turkey 5 2025, Logical Position examined performance across a broad mix of industries, budgets, and growth stages, analyzing data from more than 2,500 e-commerce brands representing $9.1 million in managed media spend and $85.9 million in tracked revenue.
This scale matters because it shows patterns that individual businesses cannot see on their own. And the pattern was clear. Customers are moving faster than ever from discovery to purchase.
Economic Uncertainty Did Not Slow Buyers Down
Many business owners entered the holiday season worried about inflation, tariffs, and price sensitivity. The assumption was that customers would hesitate or pull back.
That is not what happened.
Across LP e-commerce clients, Turkey 5 2025 delivered $85.9M in revenue, with conversion rates holding steady or improving despite higher average prices.
Customers did not stop buying. Instead, they became more decisive. When the right product appeared at the right moment, they purchased quickly. The brands that succeeded were not the ones waiting for customers to research longer. They were the ones ready to capture demand immediately at the top of the funnel.
The New Reality: Customers Decide Faster Than You Think
For years, marketing strategies were built around long decision journeys. Awareness led to consideration, which led to comparison, and ultimately to purchase.
However, the 2025 trends over Turkey 5 demonstrated that this sequence has largely collapsed, with more conversions occurring in the same session as a shopper’s first paid interaction.
Customers are discovering brands and purchasing simultaneously. That means your marketing, website experience, and checkout process must all work together instantly. If any part of that experience slows them down, the sale goes to a competitor.
Why Platform Strategy Matters More Than Ever
This shift is most visible on platforms built for fast discovery and seamless buying.
Meta performed especially well during Turkey 5 because it allows brands to reach new customers and convert them without friction.
During Turkey 5, LP clients increased investment on Meta by 54% year over year, driving a 50% increase in revenue.
At the same time, platforms like Shopify made buying easier than ever. Standardized checkout experiences, digital wallets, and Buy Now, Pay Later (BNPL) options removed hesitation and reduced abandoned carts.
For business owners, this means success is no longer just about traffic. It is about choosing the right platforms and optimizing them correctly.
Mobile Is Where Your Customers Are Buying
Mobile shopping is no longer a trend. It is the default.
Across LP-managed accounts, mobile devices accounted for an average of 70% of Turkey 5 revenue, with some brands seeing mobile drive more than 80% of total holiday sales.
If your mobile experience is slow, confusing or missing key payment options, customers will not wait. They will leave. Brands that treated mobile as a priority saw stronger conversion rates and higher revenue with the same traffic.
What This Means for Your Marketing in 2026
Turkey 5 did not just highlight a shift. It showed what successful businesses are already doing differently.
- They Build for Mobile First: High-performing brands ensure that mobile checkout, page speed, and payment options are fully optimized.
- They Meet Customer Expectations: Features like BNPL, digital wallets, and verified reviews are no longer optional. Customers expect them.
- They Use Email to Capture Missed Demand: Email remains one of the most effective ways to recover sales and increase lifetime value.
- They Invest Earlier in the Customer Journey: Brands that move up the funnel are capturing demand before competitors do, without sacrificing efficiency.
- They Focus on Proven Channels While Monitoring AI: AI tools are evolving quickly, but proven marketing fundamentals still drive the majority of revenue.
Where LP Comes In
The biggest takeaway from Turkey 5 2025 is not that marketing is more complicated. It is that marketing requires coordination.
Paid media, SEO, email, creative, analytics, and website performance must work together seamlessly. When they do, customers buy faster and businesses grow more predictably.
LP helps businesses navigate this shift by aligning strategy, execution, and data across every channel that matters.
The brands that succeed in 2026 will not be the ones chasing trends. They will be the ones partnering with teams that understand how customers actually buy today. Turkey 5 made that reality clear.
Apply What Turkey 5 Revealed
The insights from Turkey 5 2025 are only valuable if they translate into action. If you want to understand how these shifts apply to your business, LP can help.
Our team works with businesses every day to align paid media, SEO, email, and conversion strategy around how customers actually buy today.
Connect with LP to see how your marketing strategy can be built for 2026 and beyond.
