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GA4: The New Google Analytics Will Bring Big Changes For E-Commerce

By Logical Position Team | March 17, 2023

Portland, Oregon — March 17, 2023

To succeed in e-commerce, brands must not only tally sales totals and compare them to costs, but also analyze the drivers of those conversions. Putting the learnings about what worked into action can be used to optimize a site in a way that eases the path to purchase, and ultimately propels future sales even higher.

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