Portland, Oregon — May 4, 2023
The future of marketing and search changed instantly when OpenAI launched ChatGPT in November 2022. Users were amazed at the artificial intelligence (AI) tool’s ability to naturally engage with users and provide detailed answers to complex questions. Many people began wondering whether ChatGPT and other generative AI tools—thanks to their ability to provide robust answers that don’t require users to make multiple clicks—would overtake traditional search tools.