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Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. […]Read More
In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme? […]Read More
In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the results of their marketing programs. Although this number has surely grown over the past few years, I know from experience that many small businesses still aren’t up to speed. […]Read More
It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences using video content. […]Read More
Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not to be an expert in the field of SEM. Keeping up with all the latest marketing trends, buzzwords, and changes is a full-time job in itself — one of the […]Read More