Budget Posts

Amazon Advertising

How To Set a Budget for Your Amazon Ad Campaign

Amazon is a platform designed to allow sellers to take control of their own sales. The competition is fierce, but the results can be astounding […]

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By: Zach Gernand | February 17, 2021

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Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  […]

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By: Shelby Goldstein | May 11, 2017

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just […]

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By: Mariah Ore | May 26, 2015

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Attribution

Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the […]

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By: Mariah Ore | April 9, 2015

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Advanced SEM Practices

Youtube + AdWords = Perfect Match

It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising […]

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By: Mariah Ore | February 9, 2015

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Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not […]

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By: Mariah Ore | June 26, 2014

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