Overview
Vincent’s Meat Market (VMM) is a family-owned specialty butcher shop and online meat retailer based in the Bronx, New York. Founded in 1954, the company has earned a reputation for premium meats, traditional Italian butchery, and house-made sausages, serving both local customers and online buyers nationwide.
The Problem
Vincent’s Meat Market managed its digital marketing in-house prior to working with LP. While paid search generated website traffic, revenue did not keep pace, and return on ad spend (ROAS) fell short of targets. Ads attracted traffic but did not consistently convert that into sales. At the same time, email lacked structure to support consistent engagement. To scale nationally, VMM needed a strategy that better aligned traffic, conversions, and customer retention across all channels.
While LP is a big agency, they develop client relationships with a small business feel. We appreciate the time they take to hear out our concerns and walk us through suggestions. LP is secretly the best salesperson in our company.
— Kenny Roopchand, Director of Online Sales
The Solution
Paid Search (PPC)
Campaigns focused on high-intent searches for specialty products to capture active intent. Branded and non-branded queries were separated to allocate budget and prioritize high-converting terms. A mix of Search, Performance Max, and Demand Gen campaigns reached shoppers at different stages of the purchase journey, while remarketing targeted past interest. Bidding and search term refinement concentrated spend on revenue-driving queries, reducing low-value traffic.
Social Amplification
Meta introduced the brand to warm audiences with relevant interest signals. Video and image creative highlighted product quality while preparation-focused content encouraged consideration. Retargeting campaigns re-engaged site visitors and ad engagers with complementary products and previously viewed items. Seasonal promotions tied to holidays, grilling season, and gifting occasions created timely opportunities to drive conversions.
Datafeed
Reliable product catalog structure maintained key shopping attributes—price, title, availability—across platforms while improving categorization for relevant searches. Feed placements across Google Shopping and Performance Max increased visibility for high-value products and best-selling bundles. Dynamic remarketing populated products through the feed to surface prior interest. Regular maintenance ensured ads reflected current inventory, promotions, and seasonal offerings.
Email Marketing
Account-wide contact list refinement and automated campaign prompts with timely promotions maintained engagement. Simple sign-ups and consistent list maintenance expanded subscriber counts while supporting deliverability. Educational content, product reviews, and cooking inspiration helped re-engage shoppers in the consideration phase. Seasonal campaigns and gift-focused promotions drove additional purchases throughout the year.
Outcome
The coordinated channel strategy delivered measurable improvements across Vincent’s Meat Market’s ecommerce performance. Increased visibility, stronger engagement, and more efficient advertising translated into higher revenue and sustained growth.
+78%
Return on Ad Spend
Up 33% on Social
-32%
Advertising Budget
15% reduction in search spend
+31%
Click Rate
Segmented audience targeting
+53%
Revenue
Through branded search focus
+79%
DSA Revenue
Campaign ROAS +122%
+13%
Subscribers
Campaign recipients up 46%
+85%
Conversion rate
Clickthrough rate up 17%
+36%
Purchases
Driven by increased demand
+532%
Phone Calls
Attributed to ads
Sustained Outcomes Achieved
By aligning search, social, data feed, and email into a unified marketing approach, Vincent’s Meat Market developed a full-funnel system that supports both customer acquisition and lifetime value. The result is a reliable growth engine that generates profitable sales while expanding the brand’s national reach. This omnichannel framework continues to drive measurable performance and strengthen long-term customer relationships.
