Key Metrics
76%
Click-Through Rate Increase
56%
Lower Cost Per Acquisition
450%
Increase in Conversions
For businesses in local lead generation, overcoming the competitive landscape is the most common hurdle. The typical anecdote is attribution, where accurately tracking the performance and profitability of marketing efforts enables businesses to yield positive growth that aligns with campaign objectives. Here’s how Logical Position (LP) played a winning hand in helping iHostPoker weed out irrelevant traffic and reach users actively looking for their services.
About iHostPoker
iHostPoker is a Houston-based entertainment company that delivers high-quality, on-site poker and casino-themed events. Rather than operating out of a dedicated venue, iHostPoker brings the full casino experience directly to their clients’ locations. They serve a range of events — from corporate parties and fundraisers to private gatherings and tournaments. In addition to poker, iHostPoker offers a variety of classic casino games, including blackjack, roulette, craps, Wheel of Fortune, and digital slot machines. Their focus on mobility, professionalism, and variety has made them a go-to provider for immersive, Vegas-style entertainment in the Houston area.
Partnering with Logical Position gave us the structure and insight we needed to grow. Their team helped us reach the right audience, cut out wasted spend, and keep leads coming in — even during our slow season.
— Bill Heuer, Owner of iHostPoker
Overcoming Tough Cards
iHostPoker’s initial goal was straightforward: to generate more leads during their slow season, post-holidays through summer, to maintain strong momentum year-round. Before partnering with LP, their acquisition strategy relied on local outreach but lacked a formal plan or presence in paid media. Regarding digital marketing, the biggest issue was managing irrelevant search traffic. Broad keywords like “Vegas” attracted clicks from users searching for bachelor parties or Las Vegas entertainment rather than event rentals or services.
Strategy
Setting the Table
To kick off iHostPoker’s paid media journey, we built a segmented Google Ads strategy tailored to their event offerings. With no prior PPC presence, this foundation allowed for clean data collection, clear audience insights, and a scalable framework designed for long-term growth.
Know When to Hold ’Em
We launched targeted campaigns around core event types — casino parties, corporate gatherings, and fundraisers — to align with the business’s most profitable verticals. These segments allowed us to refine messaging, control budgets, and shift focus dynamically based on performance trends.
Sharp Play with Keywords
To attract qualified traffic, we tested a wide range of keywords, zeroing in on high-intent phrases like “casino night party” and “casino table rentals.” By refining match types and incorporating detailed keyword variations, we filtered out irrelevant traffic from broad terms associated with Vegas tourism or bachelorette parties, keeping campaigns aligned with KPIs.
Keeping Out the Wild Cards
Our negative keyword strategy was also crucial to maintaining lead quality. By excluding unrelated terms, we preserved budget for qualified users looking to book event services, not just searching for a night out in Sin City.
Results
Impact Playing the Long Game
With a strong acquisition strategy in place, iHostPoker has achieved year-round consistency in bookings, enabling it to retain staff and expand its business. With a solid marketing foundation established, iHostPoker is well-positioned to scale further and explore more advanced bidding and AI strategies as performance data matures.
Tips For Achieving Similar Results
Segment Campaigns by Service Type: This enables tailored messaging, improved budget control, and clearer insights into what drives results.
Use Negative Keywords Strategically: Eliminating terms that attract unqualified clicks helps protect your budget and improve data quality.
Start with Manual Controls: Once performance data is solid, layer in tools like Dynamic Search Ads and smart bidding to scale further without sacrificing control.
Quality Over Quantity: Use search intent, audience insights, and first-party data to reach decision-makers who are ready to convert.
Is your business ready to win big? Contact our team of marketing professionals for a complimentary campaign audit, and let’s stack the deck in your favor.
