Fall is coming. Take a minute to appreciate the changing colors and brisk temperatures with a good book that can expand your knowledge.
These four books will keep you on the cutting edge of technology, business, marketing, and getting things done.
TWITTER IS NOT A STRATEGY: REDISCOVERING THE ART OF BRAND MARKETING
Written by Tom Doctoroff, the CEO of J. Walter Thompson Asia Pacific, Twitter is Not a Strategy dives deep into what makes brand successful, memorable, and profitable in the long run.
Doctoroff also discusses new marketing strategies, such as big data, and what that means for the ABCs of marketing. While digital marketing has its place, contends Doctoroff, its true value is derived from traditional marketing tactics that have stood the test of time.
If the CEO of Facebook is reading this book, chances are you should be reading it as well. The End of Power discusses the ever-changing dynamics of power and what it means to have it in a variety of different settings and relationships.
Author Moises Naim does not hold back on what power is: the ability to do what you want when you want. While there are not many practical day-to-day tips from this book, it is always good to know how the world is shaped by the powers that surround you.
As a professional, most of what you get paid to do is to think. Daniel Kahneman takes an intricate look at what makes our thinking “tick.”
By learning how to think, Kahneman tell us when to trust our gut and when it is best to take our time to think critically about decisions we have to make — all in an effort to avoid making bad decisions.
In general, Kahneman reaffirms the old adage “think before you speak.”
MANAGE YOUR DAY-TO-DAY: BUILD YOUR ROUTINE, FIND YOUR FOCUS, AND SHARPEN YOUR CREATIVE MIND
If you are looking for a summation of organization tactics from innovative leaders, look no further than this book.
Leaders from Seth Godin to Tiffany Shlain discuss how to manage being over-worked and how to keep on tasks in the midst of chaos. And for the busy reader who enjoys brevity, you will enjoy the brief snippets of advice. After all, if you are reading this book, it is very likely your time is short.
Now grab your cup of coffee to combat the crisp air and start digging into the fascinating reads highlighted above.
