Our Director of Partnerships & Client Acquisition, Ryan Garrow, recently attended the Whalies — the flagship annual event hosted by Triple Whale in Los Angeles. Bringing together brand owners, agency leaders, and martech innovators, the event delivered a mix of high-level strategy sessions, product announcements, and candid conversations about what’s really working in e-commerce right now. Here’s what stood out.
An Exclusive Seat at the Table
As a member of Triple Whale’s advisory board, our team had access to the Blue Whale Board Room — a curated, closed-door session featuring sneak peeks at upcoming platform features and a brainstorming deep-dive on what advertisers truly need from multi-touch attribution (MTA), media mix modeling (MMM), and incrementality tools. It was exactly the kind of insider access that sharpens how we think about measurement for our clients.
Triple Whale’s Biggest Announcements
Triple Whale used the Whalies to showcase some significant platform leaps:
Moby 2.0 — The next generation of their AI-powered LLM, designed to help brands surface insights, troubleshoot performance issues, and get actionable feedback faster than ever.
AI-Powered Creative & Landing Page Builder — Perhaps the most eye-opening announcement: Triple Whale is now moving into creative production and landing page generation. Connect your social channels, and the platform will not only recommend and execute creative targeting, but also automatically build a corresponding landing page — even pulling directly into Shopify — to improve conversion rates end-to-end. For brands, this blurs the line between analytics platform and full-service growth tool.
The Agency Landscape
One valuable aspect of the event was seeing how other agencies are serving clients.
We heard from one partner that only takes on clients when they manage the full marketing stack — Google, Bing, Meta, TikTok, CTV — maintaining full command of the entire ecosystem to ensure success. While this limits the number of brands you can work with, it lends marketers greater access to act on behalf of the business and execute against campaign objectives. This also informed the direction and execution of product-specific landing pages and sales funnel flow.
On the other side of that argument was an email specialist running some of the most sophisticated email campaigns in the business for large clothing brands, which only reinforced how underrated email is as a performance channel for many brands.
The Brands That Caught Our Attention
Beyond agencies, the event was a great opportunity to meet brand founders doing remarkable things. The most striking story: a founder who launched a minerals supplement company with a single SKU at a $44 price point and drove remarkable market penetration in his first 12 months. His secret? Focused Meta advertising and a relentless product-market fit.
Notable Platform & Partner Connections
The Whalies is also a natural gathering point for the broader martech ecosystem. Ryan connected with partner teams from:
- AppLovin — met with their partner team to explore emerging opportunities.
- Feedonomics — great to reconnect with Philip Joseph, Dylan Marrandino, and the team.
The Big Takeaway: There’s More We Can Do
If there was one overarching theme from our time at the Whalies, it was this: the agencies and brands winning right now aren’t just running ads — they’re owning the full customer journey, from targeting to creative to landing page to post-purchase. The opportunity to go deeper for our clients is real, and this event made that crystal clear.
Interested in how we’re applying these insights for our clients? Reach out to learn more about our partnerships and growth services.
