Overview
Inkjet Parts is a B2B supplier specializing in printer parts and consumables, with a strong focus on direct-to-film (DTF) printing solutions. The company provides high-quality components, inks, and materials designed to support apparel decorators, print shops, and production businesses. With an emphasis on technical expertise and product reliability, Inkjet Parts serves as a trusted partner for businesses that depend on efficient print operations.
The Problem
What began as a side hustle by two printer technicians who identified a clear market need quickly gained traction, but scaling proved challenging. While retention remained strong, growth was limited by an overreliance on branded traffic and inconsistent new-customer acquisition. As demand increased and bandwidth declined, their marketing efforts couldn’t keep pace—leading them to partner with Logical Position to build a scalable strategy for sustained online growth.
Partnering with Logical Position gave us the freedom to focus on growing the business while knowing our marketing was in expert hands. What started as a side project has grown into something far bigger than we imagined — and LP has been instrumental in getting us here.
— Sean Koch, Owner/Founder, Inkjet Parts
The Solution
Our team implemented a full-funnel strategy, beginning with refining Inkjet Parts’ attribution model to better understand the performance of branded versus non-branded campaigns.
Paid Search & Shopping
Rebuilt campaign structure segmented by acquisition strategy. Performance Max campaigns deployed by product category, supporting high-value DTF buyers and driving repeat purchases.
SEO
Improved technical SEO and on-page content expansion increased organic visibility. Educational resources targeting product-specific queries attracted high-intent traffic and strengthened long-term discoverability.
Paid Social
First-party purchase data informed lookalike audiences to target high-value segments, such as apparel and print businesses, emphasizing reliability, quality, and service—positioning Inkjet Parts as a trusted partner.
Email Marketing
The channel was rebuilt with modern templates and automated flows. A/B testing across signup forms and post-purchase journeys improved engagement, while remarketing campaigns increased retention and lifetime value.
With clearer insights, ROAS goals were recalibrated by product type, maximizing lifetime value from repeat buyers while maintaining efficiency and profitability for high-consideration products.
Outcome
What started as a side hustle has matured into a full-scale business, earning customer trust and achieving a 40% return-customer rate.
+187%
Revenue
Efficiency gained by 8% reducation in ad spend
12x
Return on Ad Spend
Increased ROAS by 213%
+52%
Conversion Rate
255% increase in total conversions
+127%
Email Attributed Revenue
Audience grew by 268%
Sustained Outcomes Achieved
Inkjet Parts expanded from a two-person team into a multifunctional organization, including the launch of proprietary DTF products. At the same time, their marketing matured from a brand-heavy approach into a balanced, full-funnel strategy that drives consistent acquisition, repeat purchases, and long-term growth.
