Key Metrics
+187%
Increase in Revenue
+300%
Increase in Conversion Value
12x
Combined ROAS (Search + Social)
Challenge: When Growth Outruns Bandwidth
The journey of two printer technicians who turned a late-night side hustle into a reputable B2B brand with national reach.
Initial success came quick (perhaps too quick), and within months, Inkjet Parts had outpaced its marketing. Ads missed and new acquisition stalled because success relied too heavily on traffic from branded search terms. There was marketing demand, but without a cohesive plan, momentum ran dry.
Inkjet Parts was the brainchild of two printer technicians who saw a disconnect between customers and the printer parts they depended on. They had the knowledge to solve the problem, but hardly enough bandwidth to scale while working full-time. Logical Position stepped in to align their marketing strategy with opportunity, helping Inkjet Parts bridge the gap between hustle and growth, turning a two-man operation into a national player that was disrupting the industry.
Strategy: Blueprint for Growth
Full-funnel GTM Strategy engineered to create and capture product demand.
Paid Search & Shopping
LP moved beyond brand-only efforts to a segmented acquisition strategy built for growth. Performance Max campaigns were deployed by product category to scale efficiently and capture new customers, spotlighting direct-to-film (DTF) consumables that fueled repeat purchases and delivered a 40% customer return rate.
SEO
Organic visibility grew through technical improvements and optimized on-page content. LP developed educational resources around DTF printing and product-specific keywords to attract high-intent visitors and strengthen long-term discoverability.
Paid Social
Using purchase data from repeat buyers, LP built lookalike audiences and reached new customers who mirrored Inkjet’s best clients. Ad campaigns targeted apparel and print companies, emphasizing reliability, print quality, and ease of use. Consistent, value-driven creative positioned Inkjet Parts as a trusted, long-term partner in the DTF printing space.
Email Marketing
Our team revitalized the email channel with modern, brand-consistent templates and automated customer journeys. We A/B-tested signup forms and post-purchase flows that drove stronger engagement, while remarketing campaigns boosted retention and extended lifetime value.
Attribution & Funnel Optimization
Inkjet Parts’ attribution model was refined to reveal the true performance of branded versus non-branded campaigns. With clearer insight, ROAS goals were recalibrated by product type, maximizing lifetime value from repeat buyers while maintaining efficiency and profitability for high-consideration products.
Impact
What began as two printer technicians working late nights after their day jobs has evolved into a thriving, full-time business. The founders eventually quit their jobs, hired staff, and built a team to keep pace with rapid growth.
Partnering with Logical Position helped turn that drive into a scalable, multi-channel B2B powerhouse built for long-term success:
Side hustle → Full-time
Turning overtime hours into ownership and opportunity.
Two techs → Full team
Expanding across operations, fulfillment, and marketing.
Distributor → Manufacturer
Launching proprietary DTF products that set them apart.
Brand-heavy → Balanced
Building a funnel that fuels steady growth and repeat sales.
Inkjet Parts isn’t just growing…they’re taking off…
Year-over-Year Growth Results (2024 → 2025)
Partnering with Logical Position gave us the freedom to focus on growing the business while knowing our marketing was in expert hands. What started as a side project has grown into something far bigger than we imagined — and LP has been instrumental in getting us here.
— Sean Koch, Owner/Founder, Inkjet Parts
Tips For Achieving Similar Results
Use Data to Drive Strategy
Review search term reports to uncover opportunities, refine targeting, and guide campaign decisions. Segment campaigns by product type and margin to scale.
Diversify Channels
Move beyond branded traffic by layering SEO, social, and email in phases to build a resilient marketing funnel.
Prioritize Long-Term Value
Optimize for lifetime value. Repeat-purchase items, such as consumables, justify higher ad spend and drive sustainable growth.
Invest in Creative Quality
In B2B industries, trust is everything. Use accurate, professional creative that clearly represents your products and reinforces brand credibility.
Is your business ready to start printing money? Reach out to our team of digital techs for help making your marketing picture perfect.
