Overview
Right On Bracket (ROB) is a domestic manufacturer of high-quality, American-made steel brackets for builders, designers, and contractors. Their product line includes shelving, mantels, and countertop support hardware across both classic and modern styles. With durability and craftsmanship at the forefront, ROB serves customers nationwide who rely on long-lasting, heavy-duty solutions.
As the company expanded, ROB sought strategic marketing support to scale profitably, maintain ROAS as budgets grew, and free up internal bandwidth. Having firsthand experience with Logical Position’s performance-driven approach, the owner trusted LP to unlock new market opportunities and coordinate a cohesive digital strategy.
The Problem
Although Right On Bracket had generated steady growth through in-house marketing, scaling their paid search efforts became increasingly complex as budgets rose and ROAS declined. Competing with major retailers for generic search terms limited their visibility among high-intent niche audiences, and the team lacked the time required for ongoing optimization across platforms.
Beyond paid search, untapped opportunities in SEO, paid social, and email left additional revenue potential on the table. Underdeveloped remarketing and lifecycle messaging further hindered repeat purchases. To sustain momentum and unlock new market share, ROB needed a strategic partner to unify its digital channels and ensure every touchpoint contributed to measurable impact.
The Solution
Logical Position implemented a coordinated omnichannel strategy designed to expand Right On Bracket’s digital presence, capture high-intent buyers, and convert new and returning customers across the funnel.
PPC
Structured Shopping campaigns organized products at the SKU level to identify top performers and improve budget efficiency, while consolidating campaigns into Performance Max prevented data fragmentation, expanded reach, and increased visibility on high-intent searches. The strategy further prioritized niche search terms, helping Right On Bracket stand out from big-box competitors and drive stronger conversion rates.
SEO
Deployed DIY-focused blog content targeting relevant industry keywords to strengthen organic visibility and authority, while on-site content optimizations expanded keyword coverage and attracted consistent, high-quality traffic. This strategy positioned Right On Bracket as a trusted resource for builders and designers through educational, solution-driven content.
Paid Social
Performance-focused video ads highlighting product durability were launched to attract new lookalike audiences, while segmented remarketing targeted all visitors, cart abandoners, and past purchasers at key stages of the buying journey. Refined audience targeting improved conversion efficiency and helped maximize revenue despite rising social advertising costs.
Email Marketing
Post-purchase and promotional email campaigns were deployed to engage customers and encourage repeat purchases, while automated abandoned-cart flows helped recover lost revenue and improve retention. Consistent, relevant messaging strengthened engagement and drove significant gains in open rates, click-through performance, and overall ROI.
Comprehensive reporting and cross-channel attribution provided clear visibility into campaign performance, enabling Right On Bracket to better anticipate inventory needs and continually prioritize the products driving the greatest demand and revenue for the business.
Outcome
With LP implementing the strategy, ROB has maintained focus on innovation and product development.
7x
Return on Ad Spend
Search and social-commerce
+40%
Outbound Clicks
Impressions increased by 54%
+250%
Purchases
Organic revenue up 237%
-17%
Cost Per Click
Campaign optimizations
+22%
Campaign Reach
Top-of-funnel prospecting
+22%
Website Traffic
Sitewide users up 7.25%
+30%
Landing Page Views
Product-specific verticals
+74%
Order Rate
Strong call-to-action
+46%
Open Rate
Up to 39% account-wide
Sustainable Growth Achieved
By continuously reallocating spend toward the highest-performing audiences and campaigns, Right On Bracket built a scalable marketing engine that drives both acquisition and retention. The result is a data-driven growth strategy that supports ongoing revenue expansion while keeping marketing efficiency and inventory demand closely aligned.
