Free 2-day

New free & fast indicator on Google Shopping

Free 2-day

What is free & fast shipping?

Google’s new free and fast program aims to improve the purchasing journey by prominently displaying the Free 2-day shipping annotation on qualifying Shopping ads. For consumers, this will greatly reduce the friction caused by hidden shipping details that are often slow and costly. For businesses, this means more conversions.

Today’s online shoppers expect to know if their purchase includes affordable shipping and quick delivery. Google’s new Shopping ads feature immediately shows your customers they can get what they want, free and fast!

Free & Fast Shipping
Free & Fast Shipping Product
Free & Fast Shipping Free 2-day

Dreaming Lite Running Shoes


Cloud Running

Free & Fast Shipping Product

Lightning Electric Blender


Blade Blenders

Free 2-day Shipping

Let Us Help You Get Set Up!

How Do You Get the free & fast Shipping Annotation?

After going through a short qualification process, we’ll help you configure your merchant center and product feed so they are eligible for approval by Google. Once approved, your product listings with 3-day or faster free delivery will receive the free & fast annotation.

Early Program Results


Increase in Conversions

Conditioned by offer impressions


Increase in Conversions Per Dollar

Conditioned by offer impressions


Conversion Rate

Conditioned by offer impressions

Source: Topline results based on Google internal data from Oct’19 controlled experiment of Free x-day flyout in PLAs

Since 88% of shoppers say that free shipping is important when deciding from whom to buy, it’s imperative that retailers not only offer this but can easily highlight this to consumers (Ipsos, 2019).

Google Free & Fast Shipping

Let Logical Position Help You as a Google
Premier free & fast Shipping Partner

Google Premier Partner Logical Position

Let us help! Logical Position is a Google Premier free and fast implementation partner, meaning there is no better company prepared to make your Google Shopping fulfillment process free & fast.