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A look inside quality score, ad rank, and how the AdWords auction really works. […]Read More
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of us are driven by the […]Read More
Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger. Through this article I hope to explain how to turn that frustration into a source of joy and profits for this upcoming holiday season. […]Read More
In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme? […]Read More
Write Solid Ad Copy, Get More Clicks Even though the search network isn’t traditional advertising, you do have a few square inches all your own in which to present yourself to your target audience. Below I’ve outlined a few guidelines to keep in mind while brainstorming, most of which are actually ones that Don Draper […]Read More