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While you’ve been slaving over your AdWords campaigns for the past couple weeks, Google unveiled its most buzzed about AdWords update since the new year, and changed the game for exact match types.*If you were feeling confident about match types after reading our latest blog post, I apologize for the curveball, but you and your […]Read More
Google revealed this week that they will soon be testing a new “Buy” button on Google Shopping ads for select retailers, including Macy’s. It’s a move toward a mobile-supported Google retail platform similar to Amazon, but we also think this could be a pretty great thing for advertisers on it’s own. […]Read More
2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and more than a year later, the number continues to grow. Mobile devices are getting larger and easier to use, and our culture is adapting as well — 80% of all […]Read More