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Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before you go shouting the good news from the rooftops, you want to make sure you know what is causing the increase – the results may not be what you think […]Read More

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just say we see them a lot. So this week, we thought we’d share them with you. After all, who doesn’t love a good meme? […]Read More

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, the abundance of data in AdWords can feel like both a blessing and a curse. Although it’s overwhelming, knowing where to find important statistics will help immensely. […]Read More

Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the results of their marketing programs. Although this number has surely grown over the past few years, I know from experience that many small businesses still aren’t up to speed. […]Read More