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The Logical Position 2019 Holiday Shopping Report

While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem is the first step many of us take on the quest for the data that will help refine 2020 holiday strategies, and last year’s data certainly has a story to […]Read More

Now’s the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide

The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of how your 2018 holiday season went, understanding the cause and effect of your campaign strategy will guarantee growth in the upcoming holiday season. Analyze past data from Google Ads and […]Read More

Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to run campaigns that take full advantage of the season’s potential, missing out on valuable opportunities to reach new customers and raise their returns. Instead of reading tea leaves or visiting […]Read More

Run Your Best Google Shopping Holiday Campaigns Ever

Let’s face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it’s no wonder that so many companies let their Google Ads campaigns fall to the wayside during this hectic time. But even though it’s easy not to give your campaigns the attention they deserve, doing so could mean the difference […]Read More

Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search campaigns. That ability may be out of reach, but luckily, PPC provides the power to forecast the future outcome of your campaign performance. […]Read More