Holiday Posts

Google Shopping

Surprising Pandemic-Driven Holiday Shopping Season Trends

As the hope of resuming our pre-pandemic lives grows brighter, we’re turning our attention to the ways in which our economy and the e-commerce landscape [...]

By: Matt Bowen | February 16, 2021

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Google Ads

The Logical Position 2019 Holiday Shopping Report

While the 2019 holiday shopping season has come and gone, digital marketers are only just beginning to dig through the final numbers. This end-of-year post-mortem [...]

By: Brian Aldrich | February 25, 2020

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Google Ads

Now’s the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide

The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of [...]

By: Matthew Peterson | September 25, 2019

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Google Shopping

Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to [...]

By: Matthew Peterson | November 21, 2018

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Google Shopping

Run Your Best Google Shopping Holiday Campaigns Ever

Let’s face it. The holiday shopping season can be extremely stressful for e-commerce companies. So it’s no wonder that so many companies let their Google [...]

By: Matthew Peterson | November 15, 2018

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Analytics

E-Commerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your e-commerce company’s paid search [...]

By: Shelby Goldstein | February 7, 2018

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