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Logical Position’s Go-To AdWords Performance Checklist

At Logical Position, we offer free performance assessments, but there are plenty of easy ways for you to check your campaign’s performance on your own, too! Below is our Google AdWords performance checklist with the top five areas to inspect when you’re trying to determine your level of advertising success. […]Read More

By Mike Weinhouse | May 18, 2015

A Quick Intro to SEO

You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other types of online marketing? If you aren’t sure exactly what this term means and why it’s important to your business, read on. […]Read More

By Mariah Ore | February 24, 2015

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads from being triggered by people who weren’t looking to buy his product. “It’s all kids my daughter’s age doing research for their science projects,” he said. “I don’t think it’s […]Read More

By Mariah Ore | June 16, 2014

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