Pomelli in Practice: Evaluating Google’s New AI Tool for Small Businesses

Creating standout, on-brand content at scale can be a challenge for any business, especially for small and medium-sized companies with limited resources. You have a lot to do and marketing design isn’t always top of mind.

That’s the challenge Google’s new Pomelli tool aims to address.

Launched as an experiment from Google Labs and DeepMind, Pomelli is an AI-powered tool designed to help SMBs quickly generate branded social media campaigns, with a three-step workflow:

What Pomelli Does (According to Google)

1. Builds your “Business DNA”
   By scanning your website, Pomelli analyzes your tone of voice, brand colors, fonts, and images, forming a foundation for consistent, brand-aligned content.
2. Generates campaign ideas
   Once your brand profile is set, Pomelli can either propose campaign concepts based on your business or you can input custom prompts to steer the content direction.
3. Creates editable branded assets
   Pomelli outputs social and ad-ready creatives that can be reviewed, edited, and downloaded for use across your channels, from social media to your website.

At launch, Pomelli is in public beta in the US, Canada, Australia, and New Zealand (English only). As Google notes, it’s still experimental and will evolve based on feedback.

What Pomelli Doesn’t Do (Where Designers Take Over)

Pomelli is impressive as a brainstorming tool, but it’s not meant to replace creative professionals. While it can generate starting points, transforming those ideas into high-performing, fully-optimized ads and campaigns takes human expertise. That’s where our design team comes in.

We see tools like Pomelli as part of a larger creative workflow. They offer a helpful jumpstart, but:

• They don’t fully understand platform nuances like ad specs or user behavior
• They can’t A/B test variations to improve performance
• They won’t catch accessibility issues or understand your target audience’s context
• They don’t replace strategic creative direction
• They can’t craft deeper storytelling beyond what’s available on your website or from in-house assets.

Where Human Creativity Elevates AI

At LP, we use frameworks like Creative Velocity to quickly test and refine assets across platforms, ensuring every design choice drives measurable performance.

That means:

• Adjusting layouts for different platforms (Meta, Google, LinkedIn, TikTok)
• Ensuring visuals align with accessibility and inclusivity best practices
• Enhancing performance with thoughtful copy, hierarchy, and calls-to-action
• Creating assets that feel cohesive across organic, paid, and email

AI can assist, but it doesn’t replace creative intuition, strategic storytelling, or platform-specific experience.

Final Thought

Pomelli is a promising AI tool, especially for SMBs facing time and budget constraints. It lowers the barrier to initial content creation and provides a helpful inspiration for brand-aligned ads. But when it comes to turning those ideas into results-driven marketing, like all AI tools, it takes a skilled team to finetune and develop into high performing ad campaigns.

If you want to explore Pomelli or other AI tools for your business, give LP a call.

Adam Palmer, Associate Director of Social Strategy

With over 12 years of experience in digital marketing, Adam Palmer specializes in strategy development, branding, and paid media execution. Passionate about blending creativity with data-driven insights, he helps businesses navigate the ever-evolving digital landscape and drive meaningful results. When he’s not shaping campaign strategy, Adam enjoys smoking meats and crafting handmade pizzas for friends and family.

LP is a digital agency that partners with 7,000 businesses across North America to unlock smarter growth through performance marketing. As a trusted partner on every leading platform, we rank in the top 1% of ad spend managed across digital channels. Our results have earned the highest recognition for growth and innovation. But what truly sets us apart is the people behind the credentials. Experts driven by curiosity, powered by data and passionate about helping every brand realize its full potential.