Analytics Posts

Analytics

What’s New in GA4? Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]

By: Nick Tursi | January 25, 2023

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Analytics

The Source Of Truth Will Set You Free: A Fail-Safe Way To Generate Data You Can Trust

Every business needs a guiding light. As a digital marketer, that light is the data guiding your marketing initiatives. If that light isn’t clear among [...]

By: Shelby Goldstein | March 7, 2018

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Analytics

Ecommerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search [...]

By: Shelby Goldstein | February 7, 2018

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Analytics

7 Ways To Maximize AdWords For Ecommerce During The Holidays

The holiday season may be underway, but it’s never too late to improve your holiday campaigns. Keep track of your process and performance before the [...]

By: Shelby Goldstein | November 14, 2017

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Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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Analytics

Top WordPress Plugins To Install

WordPress has a lot of features built-in that will make building your website a breeze. With such a large and vibrant developer community, there are [...]

By: Holden Page | December 11, 2015

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