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Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. By the end of it, you will understand the value conversion tracking […]Read More

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing efforts can feel aimless and unfocused. That’s why, to truly make the most of the Google Ads platform, you have to get clear on what specific advertising objectives are most […]Read More

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services. […]Read More

The Best Way To Learn Google Ads

There’s no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. If you follow the steps below, you’ll be up-and-running in Google Ads in no time. […]Read More