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A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing efforts can feel aimless and unfocused. That’s why, to truly make the most of the Google Ads platform, you have to get clear on what specific advertising objectives are most […]Read More
What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads to people who are actively searching for, or have already expressed interest in, a company’s products or services. […]Read More
There’s no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. If you follow the steps below, you’ll be up-and-running in Google Ads in no time. […]Read More