Google Ads Basics Posts

From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Google Ads

From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re [...]

By: Lina Allen | July 10, 2019

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Conversion Tracking: What It Is, Why You Need It, & How To Use It

Conversion Tracking

Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. [...]

By: Matthew Peterson | December 28, 2018

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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Facebook Ads

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]

By: Matthew Peterson | November 30, 2018

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3 Goal Setting Hacks to Make Money with Google Ads

Google Ads Basics

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]

By: Matthew Peterson | November 13, 2018

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What is PPC? Pay-Per-Click Advertising Basics

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]

By: Shelby Goldstein | September 7, 2018

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The Best Way To Learn Google Ads

Google Ads

The Best Way To Learn Google Ads

There’s no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. [...]

By: Shelby Goldstein | July 26, 2018

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