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Amidst the hit that businesses are experiencing as a result of COVID-19’s rapid evolution, many business owners will be happy to learn of Google’s newest update to product listings on their shopping page. Starting in late April, e-commerce retailers will be able to list their products on Google’s shopping page for free. This development will […]Read More
Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the momentum going. If you’re short on time, I’ve compiled a list […]Read More
Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. By the end of it, you will understand the value conversion tracking […]Read More
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, Facebook Ads and Google Ads don’t deliver the same results. […]Read More
A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing efforts can feel aimless and unfocused. That’s why, to truly make the most of the Google Ads platform, you have to get clear on what specific advertising objectives are most […]Read More