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How Can Google Algorithm Updates Affect Your Business?

Google’s Social Life Google averages millions of search queries a minute, and the results you’ll receive for your search can change just as quickly. The popular search engine enjoys a rapid social life, and no human can really catch up. You could almost compare the social media parallel back to the famous top eight friends […]Read More

Take Advantage of Google’s New Free Product Listing Changes!

Amidst the hit that businesses are experiencing as a result of COVID-19’s rapid evolution, many business owners will be happy to learn of Google’s newest update to product listings on their shopping page. Starting in late April, e-commerce retailers will be able to list their products on Google’s shopping page for free. This development will […]Read More

From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed

Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the momentum going. If you’re short on time, I’ve compiled a list […]Read More

Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. This article will cover the major benefits of tracking conversions with a focus on Search and Shopping campaigns. By the end of it, you will understand the value conversion tracking […]Read More