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You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads? […]Read More
Google revealed this week that they will soon be testing a new “Buy” button on Google Shopping ads for select retailers, including Macy’s. It’s a move toward a mobile-supported Google retail platform similar to Amazon, but we also think this could be a pretty great thing for advertisers on it’s own. […]Read More