Targeting Posts

Basics

How to Set Up Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

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Display Ads

Get to Know Your Audience

Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]

By: Katie King, Sarah Estabrook, Jessica Carter | January 18, 2023

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Advanced Marketing Strategy

How To Create a Buyer’s Persona for Your Business

Digital marketing is most effective when highly targeted to the correct audience. This takes tons of research and top algorithms to understand. To accurately find [...]

By: Chris Vale | January 29, 2021

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Advanced Marketing Strategy

Marketing Tactics To Reach Your Target Audience

When running a business in this modern digital era, having a robust online presence is required. A reliable and consistent online presence is instrumental for [...]

By: Emma Huschka | January 27, 2021

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Marketing Strategy

Knowing Your Target Audience in Digital Marketing

Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how [...]

By: Youssef El-Mansy | December 9, 2020

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Campaign Structure

Hitting the Bullseye: How To Find Your Target Audience

Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving [...]

By: Youssef El-Mansy | June 4, 2019

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