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Marketing is continuously shifting and evolving. There’s such a variety of marketing methods that companies often have trouble allocating funds to multiple channels, despite how crucial it is. In the past decade, marketing has significantly shifted toward the digital landscape. With this drastic shift and the continuously growing importance of digital marketing platforms, companies need […]Read More
Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming them from passive internet searchers to brand-loyal regulars. […]Read More
I often speak with clients about different ways to approach their strategy when it comes to marketing their brands online. They usually approach me with questions about the latest digital marketing buzzwords or tactics that they’ve read about on popular blogs like Moz or Search Engine Land or maybe they’ve spoken to their more tech […]Read More
The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and worldwide, niche businesses are able to find much larger markets online for specialized products and services. […]Read More
It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences using video content. […]Read More