Summer’s not just for sunburns and barbecues—it’s when lead gen really starts to sizzle. Longer days mean more chances to capture demand and ride the seasonal wave. Whether you’re braving the high-traffic rush or casting your net in B2B waters, now’s the time to gear up for the hustle ahead.
👍 What We’re Recommending
Here are a few ways to make the most of some well-deserved downtime:
✔️ Tighten up conversion tracking
✔️ Refine audience segments
✔️ Build retargeting lists
✔️ Start creating content for the Q4 push
📚 What We’re Reading
“How to Promote Your Small Business on Facebook”
Think Facebook is just for your aunt’s vacation photos and birthday reminders? Think again. With over 250 million U.S. users, Facebook remains very much alive—and it’s still a goldmine for small businesses looking to boost visibility and generate leads.
This no-fluff guide walks you through setting up your Business Page (without losing your mind), cracking the Facebook algorithm (it’s not sorcery, we promise), and deciding when to boost a post versus launching full-on ads. Plus, there are tips on writing captions that don’t make people scroll past your posts in search of a cat video.
Whether you’re brand new or just need to level up your social game, this one’s worth a scroll.
📺 What We’re Watching
Reaching the right decision-makers in the B2B landscape can be challenging. That’s why Brandlive—a platform trusted by Fortune 100 companies for high-impact virtual events—partnered with Logical Position to build a scalable lead generation strategy.
🔌 You Might Also Enjoy
“Google’s Demand Gen upgrade: Key changes and success strategies”
By Matt Bowen, Director of Account Acquisition at Logical Position and regular contributor to Search Engine Land
Quick heads up: Google is sunsetting Video Action Campaigns (VACs) effective July 2025—in favor of Demand Gen campaigns. For lead generation businesses, this presents an opportunity to make the first move and potentially get a leg up on your competitors.
Here’s what you need to know:
✔️ Scrub your data: Separate prospecting from remarketing for clearer insights and stronger results.
✔️ Fuel growth: Utilize cold audience targeting and smart segmentation (based on life events, in-market, or custom) to drive demand efficiently.
✔️ Expand reach: Demand Gen includes YouTube, Gmail, Discovery, and soon the Display Network.
✔️ Rethink measurement: Leverage lift studies and post-lead surveys to track true impact.
Many advertisers are yet to use Demand Gen. Now’s your chance to get ahead.
👉 Read Matt’s full breakdown on Search Engine Land
🍽️ Get a Taste for Success with Digital Dish!
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