Best Practices for Instagram Image Ads

Best Practices for Instagram Image Ads

Advertising on social media is a reliable way to reach a broad audience of people likely interested in your business. Instagram is one of the most sought-after social media platforms for brands to advertise on because—as a part of the Facebook family of apps—it offers a broad audience able to segment into nearly any target market. To get started on your Instagram ad journey, learn more about the best practices for Instagram image ads.

Quality of Imagery

The first thing to consider is the quality of images used in your campaign. Instagram is a primarily visual platform where users expect quality content that captures their interest. Low-quality imagery is the quickest way to ensure your ad gets minimal attention from users in your target audience.

To avoid low-quality posts, use these best practices:

  • Ensure images are not blurry and are very clear
  • Use a JPEG or a PNG
  • Use images with a 1:1 ratio
  • Only use 1080 x 1080 pixel resolution or higher

Test Image Types

There are multiple types of images you can use in your Instagram image ads. With the visual nature of the app, users are accustomed to seeing high-quality, interesting imagery on their feeds. It takes something truly extraordinary to capture their attention from lifestyle visuals to engaging product images.

Text Overlay Best Practices

Text overlay is another thing to test on your images. Text overlays can be tricky because using too many words distracts from the image, while being too vague can create confusion, causing a user to scroll away.

Here are some things to consider when using text overlays.

  • Use text to further educate users about your product
  • Consider your audience and write copy that interests that specific group
  • Include a clear call to action
  • Keep text between five to ten words at the maximum

Make It Eye-Catching

One of the many advertising trials on social media is that users are there to see a curated feed of their friends, family, and most loved content creators. Ads act as a disruption to user experience. Reaching your audience through an ad requires images that grab attention and hold it—something difficult to do in the fast-paced digital environment.

Check out some things to include to make your ad more eye-catching:

  • Use bright colors
  • Have an interesting, professional image
  • Write an interesting caption
  • Make your call to action direct and easy to spot

Pro Tip: Show your image ad to somebody entirely unfamiliar with your brand before running it. It is easy to misrepresent your brand to strangers because of the deep understanding you have. Ensure a random user can understand within five seconds what the ad is for and what the company does.

How Logical Position Helps

These best practices for Instagram image ads are things we follow closely at Logical Position. As a social media advertising company, we provide our clients with a team of social advertising experts. Your account manager works with you directly to discuss goals, keeps you updated on campaign performance, and plans out the next steps. They work directly with our design team, copywriters, and social advertising specialists. Your dedicated team works together to find your core audiences and ensure your creative content speaks to them while accurately reflecting your brand. Contact us today for a free consultation.


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