Building your AdWords account can be intimidating- What should go in a campaign? What’s an ad group? An easy method to get started with is organizing it based on your website’s navigation menu.
Create a campaign for each menu item and an ad group for every dropdown selection.
For example, if your website looks like this, emergency plumbing would be your campaign name.
within that campaign, your ad groups would be leaky pipes, water main line, sewer, leaky faucet fixture replacements and basement flooring.