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New Year, New Dreams

Happy New Year from Logical Position!

Even though we’re already a couple weeks into 2015, this is still a great time of year for reflection and coming up with new goals. If you haven’t checked out Google’s 2014 Year in Search, take a gander through what’s been on all of our minds during the past year. It’s worth it.

Here at Logical Position’s Headquarters in Portland, OR, we have been busy putting 2014 to bed and making plans for a new year and a new focus.

How We Did in 2014

We’re happy to report that the last twelve months have been, without a doubt, big ones for Logical Position. We think we are headed in the right direction — in January, we were mentioned for a second time in a row on the Top 100 List of the Best Companies to Work for in Oregon. In February, we launched our first satellite office in Henderson, NV, near Las Vegas, and have seen success with this endeavor. And in late August, we became an Inc. 500 Company, coming in first place for marketing agencies in Oregon with a national ranking of 311.

But we like hard data. And looking at our business statistics for the year, the word that comes to mind isgrowth.

We see this growth in more concrete terms when we evaluate our client count, which has blossomed by about 55% in the past year. Since our inception in 2010, we have managed more than $86,253,458 in client ad spend. And in 2014, we serviced more clients with five-digit monthly Adwords budgets than we ever have before.

The Year Ahead

Heading into this year, we will continue to work with these larger companies while still retaining our relationships with smaller-sized businesses who depend on our advertising services. We know that many different types of businesses spend the majority of their advertising dollars on AdWords, and we want to be there as a resource for all.

But as we have grown, we have begun to realize just how much our clients’ needs differ from one another. Some clients run Ecommerce stores with hundreds of products without brick-and-mortar storefronts, while other clients sell a service and only work in their area. We know we need to adjust our offerings to suit your needs, and so we’re rolling out new packages for 2015 that offer different pricing for these different business models.

But most importantly, our number one goal for 2015 for our sales, support, and web development teams — 40% larger than they were last year, and still growing — is to continue to learn new skills and stay up-to-date on the latest industry trends so that we can help position you for success.

As our founder and CEO Michael Weinhouse noted in 2015 company-wide kick-off meeting: “The most important thing that we can do for our clients is have their best interests in mind with every decision we make, both before the sale and after.”

Here’s to the next twelve months!

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