Did you know that more than half of Americans either own or work for small businesses? And according to the Small Business Administration, small businesses create about two out of every three jobs in the US each year! When you support a small business, you support a family.
As a small business owner, it’s important to know where to reach your audience so that you can get the sales you need to sustain your business and keep growing. The Internet has been the easiest way to reach potential customers for years, but still so many small businesses aren’t on board with digital marketing. In honor of Small Business Week, we thought it would be fun to share a few small busines success stories. These four clients have seen significant growth through PPC advertising during the past year.
1. Posh Party Supplies
Owners: Cal and Rebecca
Hometown: Lakewood, NJ
Year founded: 2011
Their Story: The company started out as Disposable Kitchen, an ecommerce store that speciliazed in day-to-day household goods. Soon, Cal and Rebecca realized that there was much more room for their company in the market for party supplies for weddings and events. They eventually changed their name to Posh Party Supplies and began to focus primarly on becoming a leading provider of elegant disposable dinnerware. By expanding their marketing reach using Google AdWords, they have grown considerably during the last year, outgrowing their warehouse space in New Jersey and hiring new employees to keep up with their orders. “We are becoming a much bigger player in the industry,” says Cal. The company prides itself on offering customizable packages and excellent service.
2. Builders License Training Institute
Owners: The Francis family
Hometown: Williamsburg, MI
Year founded: 2003
Their Story: The company, which was founded by Teri Francis, orginally provided training in the Francises’ home state of Michigan. But with their more personalized educational approach and individual client support, the Institute was able to see high student success rates in their licensing exams. As more states began to require more training for builders licensing, the Francises were able to expand their business to offer online education for builders licensing exams in all fifty states. Google AdWords has helped them expand their reach and become more visible to potential students across the country. “Our goal is our clients’ success,” says Josh Francis, production manager. In an industry where clients are looking for specialized attention, the Builders License Training Institute has made an impact.
3. Casino Supply
Owner: Jay Simon
Hometown: Carrollton, TX
Year founded: 1998
Their Story: The Simon family has been in the casino supply and events business for nearly half a century. Back in the mid 60s, Jeff Simon was a pit boss in Las Vegas. Fast forward twenty years: Jeff and his family operated Vegas Touch, a casino events company in Texas. Then, in the late 90s, Jay Simon, Jeff Simon’s son, opened Casino Supply, an ecommerce store that specializes in selling casino supplies like poker chips, playing cards, table layouts, and custom table felts online. Now, with professional Google AdWords management, Casino Supply has been able to see a 600% increase in sales over the last year. “Our growth has enabled us to reinvest in technology and equipment, allowing us to exceed our customer expectations,” says Jay.
Owners: Roger and Janice Lindsey
Hometown: Pensacola, FL
Years in Business: 9
Their Story: For Janice and Roger Lindsey, needlepoint has been a lifelong passion. Janice Lindsey was an experienced needlepoint artisan when she and her husband, Roger, decided to open a business selling needlepoint kits and accessories online. With Janice’s technical knowlege alongside Roger’s business management skills, the company focuses on offering superior goods and services to needlepoint enthusiasts like themselves — as well as to a growing number of novices. Although needlepoint can be an expensive hobby, the Lindseys are committed to fostering industry growth by offering kits at lower price points for those who are just learning. Over the past year, NeedlepointUS.com’s dramatic increase in sales through Google AdWords has made this possible. “We are now able to see success targeting people looking for products that sell for $100 or less,” says Roger. “Our goal is make needlepoint accessible to everyone.”
Giving your business to the little guy and make both their dreams and yours come true. During Small Business Week, we ask that you help boost our country’s economy by supporting a small business. It’s the best way to help out a fellow American family and continue to foster the entrepreneurial spirit for our children.