Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, consider exploring some recommended strategies to improve your PPC CTR.
Design Targeted Ad Copy
If you notice a negative development in your click-through rate, the best strategy is to adjust your ad copy. Ensure your ad copy is extremely targeted to keywords and has a clear Call To Action. When ad copy is targeted to your audience and your message is clear to the user, you’re more likely to get clicks from users with a higher potential for conversion.
One issue that could affect the click-through rate of your PPC is that your ad may be showing up in the wrong place or at the wrong time. Bid appropriately to ensure your ad shows up at the right place and at the right time.
Working with a partner, such as an experienced digital marketing agency, can help guide your bidding strategy for more effective results.
Track Your Data
This is the most effective strategy to implement when looking to improve your PPC CTR. Tracking all the relevant data within your account is a strategy that allows you to utilize data to your advantage in the future. Data tells you who to target, when to target them, and how much it will cost to target them.
Data is a valuable resource that you can use in multiple aspects of your digital marketing efforts.
Using a more restrictive keyword match type and longer-tailed keywords allows you to reach a more highly targeted audience. Longer-tailed keywords are more specific to a certain product or service that a company provides. For example, instead of the keyword “athletic shoes,” the keyword could be “Size 10 black men’s running shoes.” This allows you to show the exact product to the right person.
Logical Position is a true partner. We are experts in the product and services that we offer—but, as a partner, we know that you are the expert in your industry. We want to understand your business and work with you to reach your goals. Contact us today for a review and free consultation on our local PPC management.