• 1-800-875-2129
  • Dashboard
  • Careers
  • Contact Us
  • Sign In
Logical Position
Call Us!
  • Services
    • PPC Management
      • Lead Generation PPC
      • Ecommerce PPC
    • SEO
      • Onsite SEO
      • Local SEO
      • National SEO
      • SEO Technical Audit
    • Paid Social
    • Email Marketing
    • Amazon Advertising
    • Creative Services
      • Logo Design
      • Print Design
      • Display Ads
      • Video Content
      • Creative for Amazon
  • Results
    • Case Studies
    • Reviews
    • Awards
  • Resources
    • Dashboard
    • Resource Library
    • Tracking Code Generator
    • Google Ads Premier Partners
    • Microsoft Elite Channel Partner
    • Free Review
    • FAQ’s
  • Blog
  • Company
    • About
    • Team
    • Newsroom
    • Community
    • Careers
  • Sign In
  • Contact Us
  • Get In Touch

Top Digital Marketing Trends of 2021

Matt Goff | April 16, 2021
Top Digital Marketing Trends of 2021

Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more prominent trends in the economy and their target audience. Understanding and staying informed on current digital marketing changes can help companies fine-tune their strategies for the best possible sales numbers. Learn more about the top digital marketing trends of 2021 so far.

Automation and Machine Learning

The digital marketing industry made great strides in the past six months regarding automation and machine learning. These innovations are on a path to continue as Google favors “smart” trends and ways of doing things in the digital marketing world.

One example of automation and machine learning breaking into digital marketing is smart bidding and smart campaigns on Google’s pay-per-click advertising side. Smart campaigns work by introducing targets while continuously analyzing touchpoints in campaigns. The campaign will adjust when the data is sufficient to support the change. Companies could use enhanced bidding in the past, but now, businesses can focus on more specific campaign goals, such as:

  • Return on ad spend
  • Maximizing conversion value
  • Increasing conversions

With these or any other goals in mind, Google automates the strategies used in PPC campaigns, making it easier to choose a strategy based on goals. This shift toward automation gives companies more levers to pull.

Mobile Spend & Cross-Device Conversions

While this trend began in 2015, there was a huge increase in mobile spend as more people transitioned to work from home or were impacted by the Coronavirus pandemic during 2020 and it shows no signs of slowing down over 2021. In the past decade, people slowly shifted to a mobile-first model of online shopping. Many conversions are coming from mobile, but companies still need to focus on cross-device and cross-platform conversions.

For example, a person may experience their first exposure to a product or brand through an ad on a social media platform. That same person may do a little research on their mobile device and visit the brand’s website through a PPC ad before ultimately converting on a desktop computer through organic search.

Customers’ buy cycles are increasing partially because people have more time and more tools to convert with the current global pandemic. It is a trend that is growing in 2021 and doesn’t seem to be slowing down.

Current Events

When it comes to making conversions, a brand needs to connect with its customers. More than ever before, consumers are concerned with the beliefs of brands they support and want to support businesses that align with their values.

People are increasingly in tune with current events and injustices happening in the world. Word gets out on social media almost instantaneously. As such, consumers want brands that are involved and vocal about their values.

Brands must figure out their identities and how to interact with their customers in ways that build rapport and trust. People are turning off to the idea of orchestrated PR statements and want brands to get real and be honest with them.

Customers trust the visible brand they see more than the opinions of somebody they’ve never met on the internet because people tend to go with their gut feeling based on a brand’s identity. Brands should stay true to themselves and not fret the negative comments as much as before as long as they value transparency with their customers above all else.

There are plenty of things brands should keep in mind as they continue into the depth of the new year. Digital marketing trends can change on a dime, as we learned in 2020 when the COVID-19 pandemic hit. Keeping up with trends is crucial and having a digital marketing agency that acts as a partner is the best way to navigate the twists and turns. Contact Logical Position today to find out what we can do to help your company reach its full potential. We are a Google Ads Premier Partner and PPC marketing agency with experience in a wide range of industries. Contact us today for a free consultation on any of our services.

Marketing Strategy

Debunking Common Myths About Marketing During a Recession

When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]

By: Ryan Garrow | August 10, 2022

Read More

Marketing Strategy

In-House Marketing vs. Agency: Why You Should Outsource

When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]

By: Dustin Weatherly | July 27, 2022

Read More

Marketing Strategy

We’re Taking a Deep-Dive into Omni-Channel Marketing Strategies

When you’re running a business, growth is the name of the game. However, attaining that growth isn’t always so easy. That’s why marketers like myself [...]

By: Brandon Bauer | August 11, 2021

Read More

Join the 7,000+ Companies Using Logical Position

  • This field is for validation purposes and should be left unchanged.

Sign up for email updates

Spam? No. Cool articles. Yes! Get notified on the latest news and tips from Logical Position.

Sign up for email updates

  • This field is for validation purposes and should be left unchanged.
Logical Position

1-800-875-2129 info@logicalposition.com

Services

  • PPC Management
  • SEO
  • Paid Social
  • Email Marketing
  • Amazon Ads
  • Creative Services

Resources

  • Resource Library
  • Client Dashboard
  • Blog
  • Case Studies
  • Tracking Code Generator
  • FAQs

Company

  • About Us
  • Team
  • Newsroom
  • Careers
  • Community
  • Google Ads Partner
  • Microsoft Advertising Partner
Google Premier Partner Meta Business Partner Microsoft Elite Channel Partner Amazon Advertising Partner Platinum Klaviyo Master

Oregon (HQ)

6000 Meadows Rd Ste. 200
Lake Oswego, OR 97035

Illinois

21440 W Lake Cook Rd Ste. 700
Deer Park, IL 60010

N. Carolina

2709 Water Ridge Pkwy Ste. 400
Charlotte, NC 28217

Terms of Service Privacy Policy Terms of Use

© 2023 Logical Position®

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Email