Key Metrics
137%
Increase in Meta Attributed Revenue
50%
Lower Cost Per Conversion
20%
Sitewide Revenue Growth
In a world bursting at the seams with the latest trends, it’s tough for e-commerce brands to make a lasting impression. But like the proverbial Black Swan, this fashion-forward lifestyle brand was bold enough to stand alone. Here’s how Logical Position (LP) wove performance analytics into every layer of the brand’s social footprint to tailor its messaging and reach a broader online audience.
About Blvck Paris
Blvck Paris is a global lifestyle brand blending minimalist design with a bold, all-black aesthetic. Known for edgy fashion, accessories, and homeware, the brand thrives on viral product drops and collaborations that blur the line between fashion and culture.
The Challenge
Before partnering with LP, Blvck Paris faced a series of technical and strategic hurdles that hindered growth. Attribution was inconsistent, as data from Facebook Ads didn’t align with insights from their internal analytics platform, making it difficult to trust performance metrics or optimize campaigns confidently.
On top of that, a misconfigured Meta pixel and broken product catalog feed disrupted tracking and limited visibility into how products were performing.
Creative strategy posed another challenge. With frequent product drops and high-profile collaborations, the brand moved fast, but their creative testing process couldn’t keep up. Without a structured approach, promising assets were lost in the shuffle, and scalable creative opportunities were missed.
The Strategy
To build a high-performing, scalable campaign, we tackled the core issues and rebuilt the foundation for growth
- Fix the Tracking We resolved discrepancies between the Meta pixel and Northbeam, aligning data to establish a reliable source of truth. Fixing the product catalog feed allowed for accurate reporting and cleaner campaign optimization.
- Streamline Creative Execution With frequent launches, Blvck Paris needed a flexible and fast-moving creative testing strategy. We implemented a continuous testing model with rolling campaigns that emphasized User Generated Content (UGC), branded visuals, and hero collaborations, like the Keith Haring launch, to surface top performers quickly and reinvest in winners.
- Activate the Full Tech Stack We integrated Shopify, GA4, Klaviyo, Northbeam, Attentive, and Slack to ensure seamless data flow. With clean attribution in place, we enhanced geo-targeting, entered new markets, and drove more effective segmentation across the funnel.
Results
Blvck Paris evolved from a stylish disruptor into a data-driven social commerce powerhouse:
- Q4 2023: Shopify revenue from Facebook Ads increased by 150%
- Q4 2024: Revenue doubled again, growing by over 110% YoY
- April–June 2025: Revenue continued to climb, pacing 50% higher YoY
Revenue
Impact
Working with LP gave Blvck Paris more than sharper metrics, it gave them control. With clear attribution and a fully integrated tech stack, they shifted from reactive execution to strategic, data-driven planning. Product launches and collaborations are now precisely timed and built to maximize impact.
Every drop is bolder, every move more intentional, powered by insight, not instinct.
Tips For Achieving Similar Results
Align Attribution Early Start by syncing all tracking across platforms. Establish a single, trusted source of truth to make data-informed decisions confidently.
Get Agile with Creative Don’t wait for perfect assets. Test UGC, branded content, and fresh formats often. Let performance guide your creative investments.
Maximize Your Tech Stack Connect your tools between email to analytics to ad platforms, for clean data flow and smarter campaign execution.
Build Feedback Loops Use insights from product drops and launches to iterate on messaging, targeting, and creative assets quickly.
Is your marketing strategy starting to unravel? Let our digital marketing experts help you tailor a plan perfect for you. Schedule your free consultation today and discover how we can help your business—one perfectly styled campaign at a time.
