Expert Tips to Crush Your Lead Generation Strategy

The mean cost of a lead across all industries is $198, so when leads are unqualified, it’s costly.

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Matt Bowen Associate Director of Enterprise Client Services Strategy

Matt Bowen is Associate Director of Enterprise Client Services Strategy at Logical Position, an Inc. 500 company headquartered in Oregon with offices nationwide. The agency offers full-service PPC management, SEO, Social Media, and Amazon solutions for businesses large and small, and was ranked as the third best place to work in America by Inc. Magazine.

Expert Tips to Crush Your Lead Strategy covers the following:

A Question of Quality The Big Issue for Lead Generation
Put Measurements in Place A Future-Proof Way to Leverage Data
Lead Gen = Ecommerce Treat Lead Generation Like Ecomm
Expand the Long Tail Unlock Previously Unreachable Volume
Use Common Sense Ensure It All Makes Sense

It’s an exciting time for lead generation and we hope these expert tips to crush your lead generation strategy help set your business up for success! Google will continue to push the boundaries of their products to deliver better quality leads at higher volumes to advertisers in the coming year. The easiest way to stay on top of new Google innovations is to partner with an ecommerce PPC consultant like Logical Position. We’re not only Google Award winners, we’ve established a great working relationship with them and often have first access to beta products.

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