Migrating to GA4 from Universal Analytics

What is Google Analytics 4

The digital marketing world has been all abuzz recently about Google’s massive push to GA4, which has been in the works for years. With Universal Analytics having played an integral role in attribution tracking for virtually all digital advertisers, it’s a massive change that’s sure to be disruptive.

If you’re still unsure of the biggest changes in engagement tracking or what reports will carry over, give this blog a read and reach out for a complimentary, no obligation account consultation to see what you’re doing right, and where our team of analytics experts can help.

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Google Analytics 4 vs Universal Analytics

The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out. As great as Universal Analytics is at collecting and organizing user data, GA4 is even better. It will replace UA and become a key tool in your digital marketing repertoire with a number of impressive extras like robust reports, extra powerful tracking and reporting, and more. What’s new in GA4? How good is Google Analytics 4 vs. Universal Analytics? How will this affect your ecommerce PPC management efforts?

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The Top 5 UA Reports Carrying over to GA4

Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Even though everything will change, some things will seem familiar, and with preparation the change can go more smoothly. Here are the top 5 UA reports carrying over to GA4, what they look like, where they are, and how to use them. Get to know these in advance to better understand what’s happening with your advertising, ecommerce PPC efforts, the mediums you use, and your Google presence.