Learn About Segmenting Your Campaigns:
- Top-Performers
- Branded Terms
- User Intent
- Single Keyword Ad Groups
- High vs. Low Volume
Segmenting, or in other words, organizing data, is the process of translating your goals into the structure of your account. Everyone will segment their campaigns differently, depending on what they’re trying to achieve, but use the following examples of segmented campaign structures to guide your own process.