The Top 5 UA Reports Carrying Over to GA4

Navigate the GA4 Interface and understand where to find all the reports you’ve consistently relied upon.

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Nick Zatta Manager of SMB Client Services Strategy

Nick Zatta is Manager of SMB Client Services Strategy at Logical Position, an Inc. 500 company headquartered in Oregon with offices nationwide. The agency offers full-service PPC management, SEO, Social Media, and Amazon solutions for businesses large and small, and was ranked as the third best place to work in America by Inc. Magazine.

The Top 5 UA Reports Carrying Over to GA4 covers the following:

Conversion Paths, Path Lengths, Time Lag Reports Identify and Understand Conversion Paths
Shopping Behavior Report Move Clients Through Your Sales Funnel
Source/Medium Report Understanding Traffic Acquisition on Your Site
Product Performance Report The Go-To Report for eCommerce Purchases
Interests Report Understanding Audience Segments

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has taken place and marketers everywhere are settling into the new platform. If you’re still feeling apprehensive about navigating all that the new GA4 has to offer, don’t panic! Even with the changes, many things may seem familiar, and with this outline of the top 5 UA reports that were carried over to GA4, you’ll feel prepared to navigate the change more smoothly. In this guide, we’ll cover what the reports look like, where they are, and how to use them. Through this outline, you’ll develop a better understanding of what’s happening with your advertising, ecommerce PPC efforts, the mediums you use, and your Google presence.

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