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How to Market to Customers Whose Needs Have Changed

As times passes and the world continues to expand and evolve, so too will the expectations of consumers. Veteran businesses have learned over time how to identify the movements of ebbs and flows in the market and how to travel with them. However, no one was able to prepare for the current economic situation, and […]Read More

Should You Change Your Marketing Budget During a Downturn?

The Business Cycle The business cycle is comprised of four parts. The first of these is expansion, which occurs during the time a business is growing, more employees are being hired, and demand for the company’s product or service is beginning to grow. The second phase is the peak, which is when business is booming […]Read More

The Complete Checklist for SEO-Successful Site Migration

Imagine this. You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something very, very wrong. Your new site’s a ghost town. The number of visitors has dropped off to zero. Zilch. […]Read More

Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance Marketing, could be a great next step to add to the marketing mix. […]Read More

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are sure to play a major role in […]Read More