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6 Things You Need to Know About Native Advertising

As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and function of the user experience where it is placed,” native advertising comes in the form of various media, from boosted Facebook posts, to YouTube ads, or even (your favorite!) PPC […]Read More

Combatting Click Fraud

If you’ve ever asked yourself whether your competitors could be clicking on your PPC ads, you are not alone. When your CPCs are high –and even when they’re not– you have to do what you can to protect your investment. Google is still a phenomenal advertising platform, but it never hurts to have some insurance! […]Read More

Youtube + AdWords = Perfect Match

It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising is still extremely relevant. In fact, more than ever before, advertisers have the ability to get in front of their target audiences using video content. […]Read More