Advanced SEM Practices Posts

Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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Advanced SEM Practices

5 Tips for Getting Started With In-Page Analytics

Did you know that within your existing Google Analytics account, you can see a report that gives you a visual assessment of your statistics for [...]

By: Youssef El-Mansy | May 29, 2015

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Advanced SEM Practices

Logical Position’s Go-To AdWords Performance Checklist

At Logical Position, we offer free performance assessments, but there are plenty of easy ways for you to check your campaign’s performance on your own, [...]

By: Mike Weinhouse | May 18, 2015

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Advanced SEM Practices

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]

By: Tim Benson | April 24, 2015

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Advanced Marketing Strategy

6 Things You Need to Know About Native Advertising

As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and [...]

By: Mariah Ore | April 1, 2015

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Ad Preview & Diagnosis Tool

Combatting Click Fraud

If you’ve ever asked yourself whether your competitors could be clicking on your PPC ads, you are not alone. When your CPCs are high –and [...]

By: Mariah Ore | February 17, 2015

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