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Enhance Your AdWords Performance With Campaign Segmentation

So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours per week, we sometimes struggle with finding new ways to take our campaigns to the next level. Fortunately for us we are taught to keep plugging away until we achieve […]Read More

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more a source of frustration and anger.  Through this article I hope to explain how to turn that frustration into a source of joy and profits for this upcoming holiday season. […]Read More

Logical Position’s Go-To AdWords Performance Checklist

At Logical Position, we offer free performance assessments, but there are plenty of easy ways for you to check your campaign’s performance on your own, too! Below is our Google AdWords performance checklist with the top five areas to inspect when you’re trying to determine your level of advertising success. […]Read More

5 Ways to Take Your AdWords Campaign to the Next Dimension

Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, the abundance of data in AdWords can feel like both a blessing and a curse. Although it’s overwhelming, knowing where to find important statistics will help immensely. […]Read More