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Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created a solid social media strategy, yet still want more traffic volume and revenue. Affiliate Marketing, or Performance Marketing, could be a great next step to add to the marketing mix. […]Read More
“The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.” There’s a lesson in that fable for anyone who could benefit from better landing pages and more effective conversion optimization: […]Read More
I our line of work, we get the chance to look into the dashboard of many different WordPress sites for businesses of all sizes across a variety of industries. For the most part these sites are well maintained, but occasionally we do see room for improvement. There are a handful of WordPress tips you can […]Read More
You’ve made PPC campaigns a part of your marketing strategy. But, have you considered affiliate marketing? It’s very likely you haven’t. […]Read More
To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, and cost. This is called Quality Score (QS). Quality Score was born from a misalignment of queries to ads, and presented as a dynamic solution to help remedy poor SERPs […]Read More