Basics Posts

Basics

Remarketing, Remember Me?

We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]

By: Mariah Ore | August 6, 2014

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Basics

Search & Display: Get the Best of Both Worlds

Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]

By: Mariah Ore | August 1, 2014

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Basics

B2B Sales Start Online

If you have a business that only works with other businesses and you think your target audience isn’t online, think again. [...]

By: Mariah Ore | July 29, 2014

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Basics

Getting to know Google

For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, [...]

By: Mariah Ore | July 8, 2014

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Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]

By: Mariah Ore | June 26, 2014

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Basics

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]

By: Mariah Ore | June 19, 2014

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