Basics Posts

Basics

How to Set Up Online Promotions

Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]

By: Chris Borg | October 8, 2024

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Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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Basics

Goal Setting Your Internet Marketing Strategy

No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]

By: Youssef El-Mansy | September 7, 2023

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Basics

The Basics of a Google Sponsored Promotions Campaign

Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]

By: Tim Benson | November 4, 2021

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Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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Basics

The Basics of Dynamic Search Ads

All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]

By: Matt Goff | June 3, 2021

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