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Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. […]Read More
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and you turn that prospect into a happy customer. Although the idea of it is straightforward, there is one commonly overlooked detail within AdWords that has a major impact on the […]Read More
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business reaching its performance goals? Is it all really necessary? […]Read More
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have found yourself putting online reviews and content about your business on the back burner. This is one of the most common pitfalls of many business owners, yet it can end […]Read More
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent that is true, you should familiarize with the differences both in the interface and in the ads themselves. Some of the differences are sure to play a major role in […]Read More