Basics Posts

Basics

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]

By: Shelby Goldstein | May 2, 2016

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Basics

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]

By: Holden Page | September 16, 2015

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Basics

Why you Click on Ads

Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]

By: Holden Page | September 14, 2015

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Basics

What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]

By: Holden Page | August 26, 2015

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Analytics

The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of [...]

By: Holden Page | August 17, 2015

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]

By: Mariah Ore | May 26, 2015

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