Basics Posts

Basics

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]

By: Holden Page | September 16, 2015

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Basics

Why you Click on Ads

Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]

By: Holden Page | September 14, 2015

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Basics

What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]

By: Holden Page | August 26, 2015

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Analytics

The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of [...]

By: Holden Page | August 17, 2015

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]

By: Mariah Ore | May 26, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]

By: Mariah Ore | April 30, 2015

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