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I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, I’d argue unique content creation is more like an ace than a king. It trumps all other cards. Let’s take a closer look: […]Read More
Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of us are driven by the […]Read More
The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting to wrangle the beast, otherwise known as your Google AdWords account. Although the task of keeping up with your campaigns may be daunting, AdWords can be a great tool to […]Read More
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and a display campaign? If you are selling products, should you use search ads or shopping ads? […]Read More
Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, making the decision to interrupt your workflow and spend time on something you didn’t already prepare for is a big deal. That means the ad you clicked was enticing. Its […]Read More