Basics Posts

Basics
Understanding Keyword Match Types in AdWords
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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Basics
Finding Your Voice: A Guide for Social Media Newbies
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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Basics
Managing the Digital Conversation
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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