Basics Posts

Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Basics

Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]

By: Ashlee Schneider | September 28, 2016

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Advanced Marketing Strategy

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]

By: Cate Patricolo | August 31, 2016

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Advanced Marketing Strategy

Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign.  Although when playing your hand in SEO, [...]

By: Brian Zinkel | July 12, 2016

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Ad Auction

Don’t Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]

By: Trevor Miller | June 27, 2016

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Basics

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]

By: Shelby Goldstein | May 2, 2016

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