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4 Steps to Structure Campaigns for Long-Term Performance

A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we discuss proper campaign structure, make sure you possess a basic understanding of Google Ads and a set of concrete business goals. Then, consider how Google Ads will help you accomplish […]Read More

Keeping Tabs on Your Ads & Auction Basics

The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this is simple — Google makes money when ads get clicks, and thus prioritizes the ads that are most likely to be clicked. This means that Google is constantly evaluating your […]Read More

Don’t Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, or maybe you’re an experienced advertiser, trying out a bold strategy with a new agency. Whoever you are, once those campaigns are launched many of us are driven by the […]Read More

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting to wrangle the beast, otherwise known as your Google AdWords account. Although the task of keeping up with your campaigns may be daunting, AdWords can be a great tool to […]Read More

Enhance Your AdWords Performance With Campaign Segmentation

So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours per week, we sometimes struggle with finding new ways to take our campaigns to the next level. Fortunately for us we are taught to keep plugging away until we achieve […]Read More